Public Relations and Publicity is the most effective way for institutions and organizations to manage their brand reputation in today’s world, where globalization and technological advancements influence every aspect of life. In an era of growing competition and expanding communication channels, it has become essential for organizations to maintain a high level of effective communication skills. Parallel to this, the demand for professional expertise in the field continues to increase day by day.
Yeditepe University’s Public Relations and Publicity undergraduate program aims to train professionals who possess strong communication and strategic thinking skills, are proficient in new communication technologies, have extensive knowledge and competence in their field, and possess advanced foreign language skills. The program provides a high-quality education based on the core principles of public relations, preparing students to become competent specialists capable of operating in both national and global markets.
Combining theoretical and practical dimensions of public relations and publicity, the program offers a comprehensive curriculum covering a wide range of subjects — from law and marketing principles to digital literacy, reputation management, consumer behavior, and crisis communication.
In today’s globalized world, corporate communication departments have become indispensable for institutions and organizations seeking to maintain effective communication activities as well as manage their brands and reputations. Therefore, public relations and publicity has become one of the most popular and in-demand professions, ranking among the top choices for students.
The Public Relations and Publicity Department of Yeditepe University, which operates under the Faculty of Communication, is a four-year undergraduate program. To enroll in the program, students must have graduated from a high school with a focus on verbal studies and apply to the university using their verbal score type. Graduates of the program can pursue careers in nearly all sectors and companies, both nationally and internationally.
