The E-Commerce and Management undergraduate program aims to cultivate technology-literate, strategically-minded, and innovative individuals who can adapt to the rapidly evolving structure of the digital economy. While offering a comprehensive understanding of the economic, technological, and managerial aspects of e-commerce, the program allows students to specialize in areas such as digital marketing, data analytics, customer relationship management, e-supply chain, and e-export.
The ultimate goal of the program is to train professionals who can lead digital transformation processes in businesses, possess a sustainable digital economy mindset, and have high competitiveness in the international e-commerce ecosystem.
The program is built on a four-year curriculum covering all functional areas of digital commerce.
In the early years, students gain a theoretical foundation in economics, management, business, marketing, and basic information technologies.
In later years, they specialize through practical courses such as digital marketing management, web content strategies, search engine optimization (SEO), social media marketing, digital storage systems, e-sales management, customer analytics, data mining, e-supply chain management, and e-export.
With the use of industry-standard tools such as Salesforce, Google Ads, Meta Business Suite, HubSpot, Tableau, and Power BI, students experience a learning process aligned with real business environments.
Additionally, courses like "Project Management in E-Commerce" and the "Capstone Project" provide students with opportunities to engage in multidisciplinary teamwork and project-based learning experiences that reflect the current dynamics of the industry.
Practice-oriented and industry-focused structure: Course content is directly aligned with the current needs of digital marketing agencies, e-commerce businesses, and tech companies.
Sustainable digital economy approach: The program addresses not only the economic, but also the environmental and social dimensions of digital transformation.
International perspective: Through Erasmus+ agreements, industry collaborations, and English-supported courses, students are prepared for the global business environment.
Data-driven decision-making skills: Students gain the ability to think strategically based on data, using tools related to big data, customer analytics, and performance management.
Entrepreneurial culture: With digital entrepreneurship courses and mentorship programs, students are encouraged to develop their own digital business models.
Graduates of the program will be able to:
Strategically plan, manage, and optimize e-commerce operations.
Design and analyze the performance of digital marketing campaigns.
Manage customer relationships using CRM and data mining tools.
Implement e-export processes and entry strategies into international digital markets.
Integrate innovative technologies (AI, IoT, Big Data, Blockchain, etc.) into business processes within digital transformation projects.
Graduates of the E-Commerce and Management program can work in roles such as:
E-commerce specialist
Digital marketing manager
Performance analyst
CRM expert
E-export consultant
Project manager
Digital transformation coordinator
They can be employed in national and international companies across sectors such as retail, logistics, technology, banking, tourism, media, and consultancy.
Alternatively, they can establish their own digital ventures and work as independent entrepreneurs.
Graduates may pursue master's and doctoral studies in areas such as marketing, business, management information systems, digital economy, or sustainable development.
Yeditepe University's master's programs, designed around the axis of digital economy and sustainability, support students' opportunities for academic advancement.
