The Department of Advertising Design and Communication, established within the Faculty of Communication at Yeditepe University in the 2004–2005 academic year, aims to educate professionals who combine creative and strategic thinking in the dynamic field of advertising. The program is designed in line with contemporary scientific and educational principles to cultivate individuals who possess strong academic foundations in the social sciences and communication, as well as the ability to integrate theory with practice through collaboration with the industry. Graduates are expected to manage brand communication processes, understand both local and global parameters of the advertising sector, and critically evaluate the social, cultural, economic, and ethical dimensions of their work.
Under the leadership of Prof. Dr. Uğur Cevdet Panayırci (since 2024) and Vice Chair Dr. Emre Emrem, the department maintains a curriculum that blends theoretical knowledge with applied learning. The program is structured around core, field-specific, and elective courses, including free electives and concentration area courses developed jointly with other departments to allow interdisciplinary specialization. Students are equipped with competencies in advertising strategy, media planning, campaign management, research methodologies, data literacy, and ethical communication standards.
The department’s primary mission is to foster critical, innovative, and socially responsible communicators capable of leading within the rapidly evolving communication technologies and global markets. Through project-based learning and engagement with real brands, students develop the skills to create, analyze, and implement advertising content across traditional and digital platforms. The program ultimately seeks to nurture ethically grounded, sustainability-conscious leaders who can anticipate and guide transformations in the advertising industry at both national and international levels.
