Degree Awarded:Bachelor's Degree, Relationship with Competency Frameworks: TYÇ-TYYÇ: Level 6, EQF-LLL: Level 6, ISCED (2011): Level 6, QF-EHEA: First Cycle
Educational Aim of the Program
Demonstrate academic competence in social sciences and communication, aligned with contemporary scientific and educational standards,
Manage real brand communication processes through industry-partnered projects that apply theoretical and practical skills
Understand both local and global dimensions of the advertising profession,
Follow and shape developments in communication technologies and national/international markets,
Analyze the societal impacts of these transformations,
Respond effectively to the needs and expectations of the advertising industry,
Exhibit critical thinking and uphold ethical and sustainable values.
ADVERTISING DESIGN AND COMMUNICATION (English)
Degree Awarded:Bachelor's Degree, Relationship with Competency Frameworks: TYÇ-TYYÇ: Level 6, EQF-LLL: Level 6, ISCED (2011): Level 6, QF-EHEA: First Cycle
Educational Objectives of the Program
To provide students with a strong academic foundation and theoretical knowledge specific to the social sciences and communication disciplines in line with a contemporary understanding of science and education. Through this, students gain a profound understanding of the fundamental concepts and models in advertising, marketing communication, and related fields of communication.
To integrate theoretical knowledge with practice by enhancing students’ abilities to plan, manage, and produce creative advertising content through industry collaborations, internships, and real brand projects. This objective ensures that students transform the knowledge acquired in the classroom into professional competence through hands-on experience.
To enable students to closely follow and analyze innovations in communication technologies, trends in digital and traditional media, and changes in consumer behavior; thereby cultivating communicators capable of rapidly adapting to transformations in local and global markets and developing effective strategies. In this context, the program aims to foster professionals who understand the dynamic nature of the industry and can operate effectively across different cultural and economic contexts.
To instill strategic thinking and problem-solving skills that allow students to develop creative and effective advertising solutions tailored to diverse audiences and media platforms. The program aims to help students merge creative intelligence with strategic insight to design innovative campaigns and produce solutions for real-world challenges.
To educate advertisers who adhere to professional ethical principles, legal regulations, and sustainability values, and who act with a sense of social responsibility. In line with this goal, students are expected to embrace honesty, transparency, and social benefit as guiding principles in their professional practices.
To ensure that students develop a holistic perspective by connecting their knowledge and skills in advertising design and communication with disciplines such as sociology, psychology, cultural studies, art, and technology. This objective strengthens students’ interdisciplinary thinking skills, enabling them to understand complex social and cultural phenomena and to create innovative, multidimensional communication strategies. Thus, graduates become not only creative but also conceptually profound and strategically oriented communicators.
To equip students with competencies in data analytics, AI-driven advertising, user experience, digital storytelling, and social media strategies in order to adapt to the digital transformation of advertising. This goal aims to make students internationally competitive in data literacy and digital media design while encouraging a critical perspective on contemporary issues such as ethical data use and algorithmic awareness.
