| Knowledge |
| Theoretical and/or factual knowledge | Aim | Objective | % |
|---|
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | 5 |
| 1 | Explains the fundamental concepts of e-commerce, business models, digital marketing strategies, and the online commerce ecosystem within a theoretical framework. | 5 | 3 | 3 | 3 | 3 | 3 | 0 | 4 | 2 | 57.78 |
| 2 | Understands the legal, ethical, and informational regulations in e-commerce and digital marketing; analyzes the impact of digitalization on businesses and consumers. | 4 | 3 | 5 | 3 | 2 | 2 | 3 | 3 | 5 | 66.67 |
| 3 | Understands the theoretical foundations of digital tools such as search engine optimization (SEO), digital advertising, performance measurement, and data analytics. | 5 | 4 | 2 | 3 | 2 | 5 | 2 | 5 | 2 | 66.67 |
| 4 | Relates the concepts of digital supply chain, customer relationship management (CRM), and digital entrepreneurship to business processes. | 5 | 4 | 3 | 3 | 3 | 4 | 3 | 5 | 3 | 73.33 |
| 5 | Learns about e-export, digital storage systems, and international digital trade dynamics. | 4 | 3 | 3 | 5 | 3 | 3 | 3 | 5 | 3 | 71.11 |
| Skills |
| Cognitive and/or practical skills | Aim | Objective | % |
|---|
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | 5 |
| 1 | Designs digital marketing strategies and effectively implements search engine optimization (SEO) and social media management tools. | 5 | 4 | 2 | 3 | 3 | 5 | 3 | 5 | 2 | 71.11 |
| 2 | Manages customer relationship processes and makes data-driven decisions using Salesforce and similar CRM software. | 5 | 3 | 2 | 3 | 3 | 5 | 2 | 5 | 2 | 66.67 |
| 3 | Integrates digital solutions with operational processes in e-sales, e-supply chain, and e-export management. | 5 | 4 | 3 | 4 | 4 | 4 | 3 | 5 | 3 | 77.78 |
| 4 | Measures and optimizes campaign results using digital advertising and performance management techniques. | 5 | 4 | 2 | 3 | 3 | 5 | 2 | 5 | 2 | 68.89 |
| 5 | Develops marketing strategies using customer analytics, data mining, and web content management tools. | 5 | 4 | 2 | 3 | 3 | 5 | 2 | 5 | 2 | 68.89 |
| Personal & Occupational Competences In Terms Of Each Of The Following Groups |
| Autonomy & Responsibility | Aim | Objective | % |
|---|
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | 5 |
| 1 | Takes individual responsibility for real-world or simulation-based e-commerce projects and functions effectively within a team. | 4 | 3 | 3 | 3 | 5 | 3 | 5 | 4 | 3 | 73.33 |
| 2 | Can independently manage all phases of e-commerce projects (planning, implementation, analysis). | 5 | 4 | 3 | 3 | 5 | 3 | 4 | 5 | 3 | 77.78 |
| 3 | Through internships and graduation projects, establishes direct contact with the industry and develops professional application skills. | 4 | 3 | 3 | 4 | 5 | 3 | 5 | 5 | 3 | 77.78 |
| Learning to Learn | Aim | Objective | % |
|---|
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | 5 |
| 1 | Continuously updates professional knowledge by monitoring innovations in digital technologies (e.g., artificial intelligence, data analytics, cloud systems). | 4 | 5 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 71.11 |
| 2 | Embraces a commitment to lifelong learning in e-commerce and digital marketing. | 3 | 4 | 3 | 3 | 3 | 2 | 3 | 4 | 4 | 64.44 |
| 3 | Critically evaluates developments in the field and generates innovative ideas. | 4 | 5 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 71.11 |
| Communication & Social | Aim | Objective | % |
|---|
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | 5 |
| 1 | Communicates professionally in digital environments and delivers effective written and oral presentations in Turkish and English. | 4 | 3 | 3 | 4 | 3 | 3 | 5 | 4 | 3 | 71.11 |
| 2 | Collaborates with individuals from diverse disciplines on digital projects. | 4 | 3 | 3 | 3 | 4 | 3 | 5 | 4 | 3 | 71.11 |
| 3 | Acts ethically, respectfully, and responsibly in digital communities and social media platforms. | 3 | 3 | 5 | 3 | 2 | 2 | 3 | 3 | 5 | 64.44 |
| Occupational and/or Vocational | Aim | Objective | % |
|---|
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | 5 |
| 1 | Integrates digital transformation processes with business strategies. | 5 | 4 | 4 | 4 | 4 | 3 | 3 | 5 | 4 | 80.00 |
| 2 | Complies with ethical principles, legal regulations, and sustainability principles in e-commerce activities. | 4 | 3 | 5 | 3 | 3 | 2 | 3 | 4 | 5 | 71.11 |
| 3 | Demonstrates analytical thinking skills in digital entrepreneurship, innovation, and data-based decision-making. | 4 | 5 | 3 | 3 | 3 | 4 | 3 | 5 | 4 | 75.56 |
| 4 | Evaluates the economic, social, and environmental impacts of the e-commerce sector from a multidimensional perspective. | 3 | 3 | 5 | 4 | 2 | 2 | 3 | 4 | 5 | 68.89 |
| Relationship Percentage | 86.09 | 73.04 | 63.48 | 66.09 | 64.35 | 66.96 | 61.74 | 88.70 | 66.09 | 70.72 |
| *Level of Contribution (0 - 5) : 0-None, 1-Very Low, 2-Low, 3-Medium, 4-High, 5-Very High |
