Degree Awarded:Bachelor's Degree, Relationship with Competency Frameworks: TYÇ-TYYÇ: Level 6, EQF-LLL: Level 6, ISCED (2011): Level 6, QF-EHEA: First Cycle
Educational Aim of the Program
Developing Digital Business and Management Competencies:
To provide students with the ability to design, implement, and optimize digital business models.
To develop applied skills in data-driven decision making, performance management, CRM systems, and digital marketing tools.
To ensure that graduates can manage integrated e-commerce operations involving SEO, content management, social media, and digital advertising.
Fostering Innovation and Entrepreneurial Mindset:
To cultivate innovative, creative, and problem-solving skills that enable students to launch and manage digital ventures.
To prepare graduates who can follow emerging technologies (AI, IoT, Big Data, Blockchain, etc.) and translate them into innovative business solutions.
Promoting Awareness of a Sustainable Digital Economy:
To develop a deep understanding of the ethical, social, and environmental implications of digital transformation.
To encourage students to integrate sustainability principles and social responsibility into digital business practices.
Preparing Globally Competitive Professionals:
To train graduates with the ability to manage cross-border e-commerce (e-export) and global digital trade strategies.
To support students’ international mobility through Erasmus+ exchanges, internships, and industry collaborations.
To enhance intercultural communication and multilingual competency in the context of the global digital economy.
ELECTRONIC COMMERCE AND MANAGEMENT (English)
Degree Awarded:Bachelor's Degree, Relationship with Competency Frameworks: TYÇ-TYYÇ: Level 6, EQF-LLL: Level 6, ISCED (2011): Level 6, QF-EHEA: First Cycle
Educational Objectives of the Program
To ensure that all students gain hands-on experience through at least one professional internship or digital project before graduation.
To enable students to obtain internationally recognized digital certifications (e.g., Google Ads, Salesforce, Meta Blueprint, HubSpot, etc.).
To strengthen university–industry collaboration through events and project-based courses.
To increase the employability of graduates in digital marketing, e-commerce management, CRM, and data analytics positions.
To establish the E-Commerce and Management Program as a leading academic reference for sustainable digital economy education at the national and regional level.
