| Knowledge |
| Theoretical and/or factual knowledge | Aim | Objective | % |
|---|
| 1 | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 1 | Demonstrates a sound understanding of key concepts and models in advertising, marketing, and integrated marketing communications. | | | | | | | | | |
| 2 | Evaluates the field of advertising from multiple perspectives by acquiring academic, cultural, artistic, and technical knowledge related to social sciences and art disciplines. | | | | | | | | | |
| Skills |
| Cognitive and/or practical skills | Aim | Objective | % |
|---|
| 1 | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 1 | Applies appropriate research methods and techniques to collect, implement, and analyze advertising-related data, and effectively communicates findings to relevant stakeholders. | | | | | | | | | |
| 2 | Designs media planning strategies appropriate to target audience characteristics within the advertising field. | | | | | | | | | |
| Personal & Occupational Competences In Terms Of Each Of The Following Groups |
| Learning to Learn | Aim | Objective | % |
|---|
| 1 | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 1 | Critically reflects on and evaluates the knowledge and skills acquired throughout the program in the context of advertising. | | | | | | | | | |
| Communication & Social | Aim | Objective | % |
|---|
| 1 | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 1 | Acts in accordance with universal values, legal regulations, ethical standards, and quality principles in all aspects of advertising practice. | | | | | | | | | |
| 2 | Collaborates with institutions, associations, and professional organizations to develop solutions for sector-specific challenges. | | | | | | | | | |
| 3 | Demonstrates a commitment to lifelong learning by staying informed about societal changes, consumer behavior trends, and innovations in advertising and by integrating these into advertising practice. | | | | | | | | | |
| Occupational and/or Vocational | Aim | Objective | % |
|---|
| 1 | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 1 | Creates and effectively delivers advertising content tailored to specific target audiences and communication platforms, based on a clear understanding of market segmentation. | | | | | | | | | |
| 2 | Plans and manages advertising campaigns independently or as part of a team, across both traditional and digital media platforms. | | | | | | | | | |
| 3 | Develops and implements effective media strategies aligned with advertising goals. | | | | | | | | | |
| Relationship Percentage | | | | | | | | | |
| *Level of Contribution (0 - 5) : 0-None, 1-Very Low, 2-Low, 3-Medium, 4-High, 5-Very High |
