YEDITEPE UNIVERSITY

ELECTRONIC COMMERCE AND MANAGEMENT (English)

Degree Awarded:Bachelor's Degree, Relationship with Competency Frameworks: TYÇ-TYYÇ: Level 6, EQF-LLL: Level 6, ISCED (2011): Level 6, QF-EHEA: First Cycle

Classified
Conjoined
National Education Qualifications

#	Programme Learning Outcomes
Knowledge
Theoretical and/or factual knowledge		Learning & Teaching Methods	Assesment & Grading Methods
1	Explains the fundamental concepts of e-commerce, business models, digital marketing strategies, and the online commerce ecosystem within a theoretical framework.	Lecture & In-Class Activities Homework Seminar Laboratory Technical Visit Project Work Web Based Learning	Homework Assessment Mid-Term Exam Short Exam Final Exam Project Assessment
2	Understands the legal, ethical, and informational regulations in e-commerce and digital marketing; analyzes the impact of digitalization on businesses and consumers.
3	Understands the theoretical foundations of digital tools such as search engine optimization (SEO), digital advertising, performance measurement, and data analytics.
4	Relates the concepts of digital supply chain, customer relationship management (CRM), and digital entrepreneurship to business processes.
5	Learns about e-export, digital storage systems, and international digital trade dynamics.
Skills
Cognitive and/or practical skills		Learning & Teaching Methods	Assesment & Grading Methods
1	Designs digital marketing strategies and effectively implements search engine optimization (SEO) and social media management tools.	Lecture & In-Class Activities Laboratory Project Work	Homework Assessment Mid-Term Exam Short Exam Presentation of Report Final Exam Computer Based Presentation
2	Manages customer relationship processes and makes data-driven decisions using Salesforce and similar CRM software.
3	Integrates digital solutions with operational processes in e-sales, e-supply chain, and e-export management.
4	Measures and optimizes campaign results using digital advertising and performance management techniques.
5	Develops marketing strategies using customer analytics, data mining, and web content management tools.
Personal & Occupational Competences In Terms Of Each Of The Following Groups
Autonomy & Responsibility		Learning & Teaching Methods	Assesment & Grading Methods
1	Takes individual responsibility for real-world or simulation-based e-commerce projects and functions effectively within a team.	Internship Social Activity Occupational Activity	Presentation of Report Expert Assessment
2	Can independently manage all phases of e-commerce projects (planning, implementation, analysis).
3	Through internships and graduation projects, establishes direct contact with the industry and develops professional application skills.
Learning to Learn		Learning & Teaching Methods	Assesment & Grading Methods
1	Continuously updates professional knowledge by monitoring innovations in digital technologies (e.g., artificial intelligence, data analytics, cloud systems).	Lecture & In-Class Activities Application / Practice	Homework Assessment Presentation of Report
2	Embraces a commitment to lifelong learning in e-commerce and digital marketing.
3	Critically evaluates developments in the field and generates innovative ideas.
Communication & Social		Learning & Teaching Methods	Assesment & Grading Methods
1	Communicates professionally in digital environments and delivers effective written and oral presentations in Turkish and English.	Lecture & In-Class Activities Social Activity Occupational Activity Group Work	Presentation of Report Oral Exam Computer Based Presentation
2	Collaborates with individuals from diverse disciplines on digital projects.
3	Acts ethically, respectfully, and responsibly in digital communities and social media platforms.
Occupational and/or Vocational		Learning & Teaching Methods	Assesment & Grading Methods
1	Integrates digital transformation processes with business strategies.	Lecture & In-Class Activities Application / Practice Web Based Learning	Homework Assessment Presentation of Report Final Exam Computer Based Presentation
2	Complies with ethical principles, legal regulations, and sustainability principles in e-commerce activities.
3	Demonstrates analytical thinking skills in digital entrepreneurship, innovation, and data-based decision-making.
4	Evaluates the economic, social, and environmental impacts of the e-commerce sector from a multidimensional perspective.

#	Programme Learning Outcomes
1	Explains the fundamental concepts of e-commerce, business models, digital marketing strategies, and the online commerce ecosystem within a theoretical framework.
2	Understands the legal, ethical, and informational regulations in e-commerce and digital marketing; analyzes the impact of digitalization on businesses and consumers.
3	Understands the theoretical foundations of digital tools such as search engine optimization (SEO), digital advertising, performance measurement, and data analytics.
4	Relates the concepts of digital supply chain, customer relationship management (CRM), and digital entrepreneurship to business processes.
5	Learns about e-export, digital storage systems, and international digital trade dynamics.
6	Designs digital marketing strategies and effectively implements search engine optimization (SEO) and social media management tools.
7	Manages customer relationship processes and makes data-driven decisions using Salesforce and similar CRM software.
8	Integrates digital solutions with operational processes in e-sales, e-supply chain, and e-export management.
9	Measures and optimizes campaign results using digital advertising and performance management techniques.
10	Develops marketing strategies using customer analytics, data mining, and web content management tools.
11	Takes individual responsibility for real-world or simulation-based e-commerce projects and functions effectively within a team.
12	Can independently manage all phases of e-commerce projects (planning, implementation, analysis).
13	Through internships and graduation projects, establishes direct contact with the industry and develops professional application skills.
14	Continuously updates professional knowledge by monitoring innovations in digital technologies (e.g., artificial intelligence, data analytics, cloud systems).
15	Embraces a commitment to lifelong learning in e-commerce and digital marketing.
16	Critically evaluates developments in the field and generates innovative ideas.
17	Communicates professionally in digital environments and delivers effective written and oral presentations in Turkish and English.
18	Collaborates with individuals from diverse disciplines on digital projects.
19	Acts ethically, respectfully, and responsibly in digital communities and social media platforms.
20	Integrates digital transformation processes with business strategies.
21	Complies with ethical principles, legal regulations, and sustainability principles in e-commerce activities.
22	Demonstrates analytical thinking skills in digital entrepreneurship, innovation, and data-based decision-making.
23	Evaluates the economic, social, and environmental impacts of the e-commerce sector from a multidimensional perspective.

DESCRIPTIONS OF NATIONAL EDUCATION QUALIFICATIONS LEVEL	DESCRIPTIONS OF FIELDS OF NATIONAL EDUCATION QUALIFICATIONS -EN_ectstemelalan_name_long_	ELECTRONIC COMMERCE AND MANAGEMENT (English) Programme Learning Outcomes
Knowledge
Theoretical and/or factual knowledge
To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing up-to-date information in the field.		Explains the fundamental concepts of e-commerce, business models, digital marketing strategies, and the online commerce ecosystem within a theoretical framework. Understands the legal, ethical, and informational regulations in e-commerce and digital marketing; analyzes the impact of digitalization on businesses and consumers. Understands the theoretical foundations of digital tools such as search engine optimization (SEO), digital advertising, performance measurement, and data analytics. Relates the concepts of digital supply chain, customer relationship management (CRM), and digital entrepreneurship to business processes. Learns about e-export, digital storage systems, and international digital trade dynamics.
Skills
Cognitive and/or practical skills
To be able to use advanced theoretical and practical knowledge acquired in the field. To be able to interpret and evaluate data using advanced knowledge and skills acquired in the field, to be able to identify and analyze problems, to be able to develop solutions based on research and evidence.		Designs digital marketing strategies and effectively implements search engine optimization (SEO) and social media management tools. Manages customer relationship processes and makes data-driven decisions using Salesforce and similar CRM software. Integrates digital solutions with operational processes in e-sales, e-supply chain, and e-export management. Measures and optimizes campaign results using digital advertising and performance management techniques. Develops marketing strategies using customer analytics, data mining, and web content management tools.
Personal & Occupational Competences In Terms Of Each Of The Following Groups
Autonomy & Responsibility
To be able to carry out an advanced study related to the field independently. To be able to take responsibility individually and as a team member to solve complex and unforeseen problems encountered in applications related to the field. To be able to plan and manage activities for the development of employees under his/her responsibility within the framework of a project.		Takes individual responsibility for real-world or simulation-based e-commerce projects and functions effectively within a team. Can independently manage all phases of e-commerce projects (planning, implementation, analysis). Through internships and graduation projects, establishes direct contact with the industry and develops professional application skills.
Learning to Learn
To be able to evaluate the advanced knowledge and skills acquired in the field with a critical approach, To be able to identify learning needs and direct their learning. To be able to develop a positive attitude towards lifelong learning.		Continuously updates professional knowledge by monitoring innovations in digital technologies (e.g., artificial intelligence, data analytics, cloud systems). Embraces a commitment to lifelong learning in e-commerce and digital marketing. Critically evaluates developments in the field and generates innovative ideas.
Communication & Social
To be able to inform the relevant people and institutions about the issues related to the field; to be able to convey his / her thoughts and suggestions for solutions to problems in written and orally. To be able to share his/her thoughts and suggestions for solutions to problems in his/her field with experts and non-experts by supporting them with quantitative and qualitative data. To be able to organize and implement projects and activities for the social environment in which they live with a sense of social responsibility. To be able to follow the information in the field and communicate with colleagues using a foreign language at least at the European Language Portfolio B1 General Level. To be able to use information and communication technologies together with computer software at least at the Advanced Level of European Computer Driving License required by the field.		Communicates professionally in digital environments and delivers effective written and oral presentations in Turkish and English. Collaborates with individuals from diverse disciplines on digital projects. Acts ethically, respectfully, and responsibly in digital communities and social media platforms.
Occupational and/or Vocational
To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results of the data related to the field. To have sufficient awareness of the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.		Integrates digital transformation processes with business strategies. Complies with ethical principles, legal regulations, and sustainability principles in e-commerce activities. Demonstrates analytical thinking skills in digital entrepreneurship, innovation, and data-based decision-making. Evaluates the economic, social, and environmental impacts of the e-commerce sector from a multidimensional perspective.

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ELECTRONIC COMMERCE AND MANAGEMENT (English)