| Knowledge |
| Theoretical and/or factual knowledge |
- To have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing up-to-date information in the field.
| - To have basic conceptual knowledge in the field at an advanced level, taking into account the reflections in practice.
- To be able to comprehend the basic concepts in Social and Behavioral Sciences and to have a command of the relationships between concepts.
- Has basic knowledge of the rules of functioning of relations between people and societies.
- Has basic knowledge about the causes and consequences of the transformations experienced by their societies.
- Knowledge of Social Research and Planning
- Has the theoretical and practical knowledge necessary to obtain information by processing data at an advanced level.
| - Demonstrates a sound understanding of key concepts and models in advertising, marketing, and integrated marketing communications.
- Evaluates the field of advertising from multiple perspectives by acquiring academic, cultural, artistic, and technical knowledge related to social sciences and art disciplines.
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| Skills |
| Cognitive and/or practical skills |
- To be able to use advanced theoretical and practical knowledge acquired in the field.
- To be able to interpret and evaluate data using advanced knowledge and skills acquired in the field, to be able to identify and analyze problems, to be able to develop solutions based on research and evidence.
| - Has the ability to analyze the theoretical knowledge related to the field and evaluate its reflections in practice.
- Reaches original sources of information in the field of social and behavioral sciences by using written and visual records.
- Obtains information by processing the information related to the field with technical possibilities and has the ability to report and present this information with the technical equipment (computer environment, etc.) required by the field.
- Has the ability to use the knowledge in the field of decision making, decision implementation and behavior.
- To be able to produce interdisciplinary interpretation and analysis skills by establishing a relationship with the sub-branches related to the field and other social sciences and to develop these skills.
| - Applies appropriate research methods and techniques to collect, implement, and analyze advertising-related data, and effectively communicates findings to relevant stakeholders.
- Designs media planning strategies appropriate to target audience characteristics within the advertising field.
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| Personal & Occupational Competences In Terms Of Each Of The Following Groups |
| Learning to Learn |
- To be able to evaluate the advanced knowledge and skills acquired in the field with a critical approach,
- To be able to identify learning needs and direct their learning.
- To be able to develop a positive attitude towards lifelong learning.
| - Evaluates and evaluates the information obtained in the field through the filter of cause and effect and criticism.
- Know what to learn and how to learn it.
- Identifies knowledge and application deficiencies related to the field.
- Demonstrates the ability to keep interest and desire in the field alive.
- Directs their education to a further education level in the same field or to a profession at the same level.
- Has the competence to share knowledge and learn together.
- Gained awareness of lifelong learning and questioning.
| - Critically reflects on and evaluates the knowledge and skills acquired throughout the program in the context of advertising.
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| Communication & Social |
- To be able to inform the relevant people and institutions about the issues related to the field; to be able to convey his / her thoughts and suggestions for solutions to problems in written and orally.
- To be able to share his/her thoughts and suggestions for solutions to problems in his/her field with experts and non-experts by supporting them with quantitative and qualitative data.
- To be able to organize and implement projects and activities for the social environment in which they live with a sense of social responsibility.
- To be able to follow the information in the field and communicate with colleagues using a foreign language at least at the European Language Portfolio B1 General Level.
- To be able to use information and communication technologies together with computer software at least at the Advanced Level of European Computer Driving License required by the field.
| - To be able to transfer the knowledge and skills acquired in the field in written and verbally.
- Evaluates the data obtained during the learning process in business life and has the competence to apply them.
- When he/she is involved in business life, he/she reflects the difference created by his/her theoretical background and conceptual richness to his/her individual career.
- Uses specialized knowledge with a sense of social responsibility.
- Transforms knowledge and practices related to the field into projects and activities within the framework of social responsibility approach.
- To be able to follow the information in the field and communicate with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
- Uses information and communication technologies together with computer software at the basic level of European Computer Driving License to the extent required by the field.
| - Acts in accordance with universal values, legal regulations, ethical standards, and quality principles in all aspects of advertising practice.
- Collaborates with institutions, associations, and professional organizations to develop solutions for sector-specific challenges.
- Demonstrates a commitment to lifelong learning by staying informed about societal changes, consumer behavior trends, and innovations in advertising and by integrating these into advertising practice.
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| Occupational and/or Vocational |
- To act in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results of the data related to the field.
- To have sufficient awareness of the universality of social rights, social justice, quality culture and protection of cultural values, environmental protection, occupational health and safety.
| - Acts in accordance with social, cultural, scientific and ethical values in the process of creating (collecting, interpreting and announcing the results) information and knowledge related to the field.
- To have sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
- Has an open attitude towards change and innovation.
- To be able to develop their views on social and behavioral phenomena by using the methods and knowledge set provided by the field and to have competence in interpreting events.
| - Creates and effectively delivers advertising content tailored to specific target audiences and communication platforms, based on a clear understanding of market segmentation.
- Plans and manages advertising campaigns independently or as part of a team, across both traditional and digital media platforms.
- Develops and implements effective media strategies aligned with advertising goals.
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